Happy Friday everyone! Today I have exciting news because tomorrow sees the launch of the brand new Benefit Boi-ing Airbrush Concealer. Alongside that their top selling concealers have also been re-branded with a new name and look! According to Benefit it doesn’t matter if you’ve had your beauty sleep or not because their concealers have got you covered! Let’s take a look at the relaunch of their range….


Benefit Boi-ing Concealers: Courtesy of Benefit Cosmetics


Benefit Boi-ing Airbrush Concealer 

£17.50 | Available from tomorrow! | Link

The new Airbrush Concealer is like a ‘real-life retouch’ which blurs, smooths and conceals. It can be used to even out dark circles, retouch fine lines and hide any blemishes or imperfections. The formula is said to be so lightweight that it’s virtually undetectable on the skin. This is a product that’s waterproof, lasts for up to 10 hours and blends like a dream. It doesn’t crack, crease or cake and gives sheer to medium coverage. Let me at it now!


Benefit Boi-ing Hydrating Concealer

£17.50 | Available now! | Link

Hydrating Concealer has the exact same formula as Fake Up and is designed to hide dark shadows and hydrate dry areas under the eyes. The coverage is natural and sheer and it’s available in 3 different shades. Ingredients include Vitamin E and apple seed extract which sound fab to me!


Benefit Boi-ing Brightening Concealer

£17.50 | Available now! | Link

Brightening Concealer has a creamy texture which colour-corrects and gives full coverage. It has the same formula as Erase Paste and gives a radiant finish too. This is great for discolouration and perking up those tired eyes!


Benefit Boi-ing Industrial Strength Concealer

£17.50 | Available now! | Link

(Spend over £45.00 & receive a Benefit Hoola makeup bag with goodies for free!).

This Industrial Strength Concealer is the re-packaged version of the original Boi-ing. It gives full coverage and is perfect for covering dark circles and blemishes. Just like all of the concealers in the Boi-ing collection, it’s available in 3 different shades.


Real Techniques Mini Miracle Complexion Sponges

£7.99 | Available now! | Link

Now, you might be wondering how some Real Techniques Mini Miracle Complexion Sponges fit into this post! Well, I found these beauts right in the bottom of the Boi-ing Concealers tin. Nice touch Benefit and Real Tech! Mini makeup sponges are definitely the one! I’m a fan of the bigger versions so it’ll be interesting to see how I get on with these.

What do you think of Benefit?

Are you hoping to try the new Airbrush Concealer?

Carly x


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  • I’m just finishing a pot of the pixi Peach corrector and was going to go back to the erase paste which I use to love! I’m definitely getting the airbrush Concealer also, as soon I’m near the counter. Xx

    Toni | sheergloss

  • Oh, this new launch sounds very interesting, I love the idea of the Hydrating concealer, I really struggle to find a concealer which doesn’t look cakey and/or dry at the end of the day so a formula which is hydrating and sheer sounds right up my street!

    • Cakey and dry isn’t good. Def try the Hydrating Concealer. X

  • The Hydrating concealer aka Fake Up is a brilliant idea but I freaking hated it! It has zero coverage and creases like crazy on me.

    • Oh no! Just out of interest – what skin type do you have? Xx

      • I have dry skin which is the targeted skin type for that concealer if I’m not mistaken. xx

  • I love benefit products! Need to try this new line 🙂



    Novelstyle Blog

    • Ah yes you def need to try these! The Boi-ing Airbrush Concealer is their newest one (launching today). The others are popular concealers that have been re-branded but have the same formula. Xx

  • First off, I couldn’t help but notice your nail polish, the color is SO pretty! Benefit always has such cute packaging, so this comes at no surprise! All the concealers seem promising, you’ll have to let us know how and if they hold up! Thanks for sharing, beauty, and I hope you have a great weekend ahead!



    • Thanks Jalisa! It’s by Barry M. Have you ever tried their polishes before? I’ll keep you posted on the concealers. Have a lovely Saturday. Xx

  • Charlotte

    That airbrush concealer sounds amazing, it looks quite spongy, mousy and soft in the photos. I’ve tried the Boi-ing concealer before and enjoyed it for its coverage, even though it was really heavy and could cake, but they really need to bring out some new shades
    Charlotte / Charlotte’s Picks

    • Yes I agree. 3 shades for each doesn’t seem like many at all! X

  • Dominique

    Oooh I want to try a few of these! You can never have too much concealer! xx

  • Bernadette

    I am still yet to try anything from benefit. Their blushes and hoola bronzer look absolutely gorgeous and really appeal to me.

    • I love Hoola and their blushes. I use them every day. My favourite is Coralista but I’m currently using Galifornia which is fab too. X

  • OMG! this range looks amazing! I love the re-branding!

    Lots of love from Mollie xxx |

  • Carmen Jny (carmitive)

    Oh I absolutely love benefit and their products! Thanks so much for sharing those news – I will give them a try asap <3
    xx, Carmen –

  • clare⭐

    i love those RT sponges for concealer! all of these concealers sound really promising too :0

  • Oh I want to try the hydrating concealer! Thank you for sharing these!

    Doused In Pink

  • Ooh love the look of the brightening concealer and the full coverage concealer! Would love to try these out.

    Much love,
    Marianne x

    • I hope you get to try these! I’m having great fun trying them all out at the mo! I’ll blog about them individually too. X

  • Ohhh a hydrating concealer! Check out those sponges.

  • The Boing concealers look great !

    • They do. Loving them so far! Reviews coming soon. : )

  • Love these products <3

  • I am hoping to try the Industrial Strength Concealer one day. Most slide off my face (and pimples) within a few hours, it would great to have one that actually lasts.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

    • Having pimples is so annoying isn’t it? I’ll have to do a review of the Industrial Strength Concealer. I’m using the Airbrush one at the mo. x

      • Having pimples when you are 38 is even more annoying!

        • Yes that’s not fair! It was bad enough having them at 25! I had Roaccutane to get rid of mine. I hope yours aren’t too bad? Xx

          • I have a topical retinoid that pretty much takes care of them, so with the odd exception about once a month I am good.

          • Oh good, I’m glad to hear that. : ) xxxx

  • Violette

    I have this concealer! It looks super nice! Thanks for sharing!

    • Have you tried to yet? Would be interested to hear what you think! x

  • Lydia May

    The packaging of it is gorgeous! Great post!

    • Thank you. I love the pink, girly packaging too. : )

  • So many lovely things! It’s really amazing!

  • This was such a sneaky launch by Benefit – I feel like it didn’t have the same level of ceremony as their launches usually do! I’m definitely intrigued by the airbrush concealer, though.

    Morgan | Hyacinth Girl

    • I agree. I didn’t know about the launch until 2 days before when this arrived! It was a lovely surprise and I’ve been addicted to the Airbrush Concealer ever since. It’s really good. I’ll write a full review soon. Thanks for reading! : )

  • Taylor Kerling

    OMG I need this especially the brightening one! I literally wake up for work 15 minutes before I’m supposed to be leaving, this would be a life saver!

  • Yiotou_La

    How cute is the packaging of these products? I love pink and this definitely caught my eye!! And can I please comment on your nail polish!! I noticed it on the second picture and it looks so beautiful! x


    • Thanks Yiota. It’s by Barry M. I’m a massive fan of the packaging too. xx

  • I always get so excited by Benefit launches! I didn’t realise that Erase Paste had been renamed, that’s an absolute favourite of mine and I’m due a new one soon so I must get my hands on it!

    The Makeup Directory

    • Benefit make the best packages. I love it when there’s a new launch too. x

  • The rebrand looks fab and I’m hoping they’ve extended their shade range along with this! I’ve never tried Benefit as they sadly don’t cater for my complexion x

    • That’s a real shame Nishi. It’s definitely something they should look at. 🙁 xxxx

  • Nina

    This Hydrating concealer sounds great , I will definitely check it out.

    Nina’s Style Blog

  • I’ve tried the original versions of those products, so I’m excited to get them and compare!

    • I love your comparison posts so look forward to that if you write some. x

  • Bernadette

    I’m yet to try anything from benefit but their concealers (and hoola bronzer, blushes) do appeal to me a lot! Lovely post. x

  • The new Airbrush formula sounds fab!

    Jasmine xx

    Jasmine Talks Beauty